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Master Your Moments of Truth

Today, let’s dive deep into a concept that can transform your customer interactions. I’d like to call them moments of truth. But what exactly are they? ...more

Lead Generation ,Business

November 30, 20232 min read

Master Your Moments of Truth

Be Unforgettable

By now, you know how you can up your customer service game. It’s about being consistent and making it easy for your customers to buy from you. But I also mentioned that there’s one more level to it..... ...more

Lead Generation

November 28, 20232 min read

Be Unforgettable

How to Make Buying Easy

You now know that great customer service is not just about consistency. It’s also about making it easy for customers to buy from you. Now, when I say "easy to buy”, I'm not just talking about the con... ...more

Lead Generation

November 26, 20232 min read

How to Make Buying Easy

Your Ultimate Brand Ambassadors

If you’ve read my past blogs, then you’re now familiar with the Ladder of Loyalty. We’ve talked about turning suspects into prospects, then shoppers to customers, all the way to making them your memb... ...more

Lead Generation

November 21, 20231 min read

Your Ultimate Brand Ambassadors

The Value of Loyalty

There's a pivotal moment when a client evolves into a member. What do I mean? It’s that your clients are no longer just thinking about making another purchase. Instead, you have created a sense of ... ...more

Lead Generation

November 17, 20232 min read

The Value of Loyalty

Shopper vs. Customer

Remember the Ladder of Loyalty? I mentioned that once you identify your suspects, you need to turn them into prospects, because only then can they become paying clients. But the reality is that it’s ... ...more

Lead Generation

November 15, 20232 min read

Shopper vs. Customer
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