Be Unforgettable

By now, you know how you can up your customer service game. It’s about being consistent and making it easy for your customers to buy from you.

But I also mentioned that there’s one more level to it...

Today, we’ll dive into the very last level you need to know. And that’s none other than creating the wow factor.

But why do we even want to create a wow factor? 

Well, it's not just about getting buyers excited (though that's a fantastic bonus). The main goal here is to ensure they have a profoundly positive experience with us.

And there are two key reasons for this:

First, there's something called "post-sale blues." 

We've all been there. You know, after making a decision, that nagging doubt creeps in, making us wonder if we made the right call. 

The car industry knows the post-sale blues too well, which is why they use a "stick letter." It's a letter from the manager congratulating buyers on their fantastic car choice. It might seem small, but it works wonders in boosting buyer confidence and banishing post-purchase remorse. So, by creating a wow factor in our transactions and engagements, it’ll help eliminate any hesitations or regrets our buyers might feel.

The second magic of the wow factor is that it generates referrals. 

When you wow your customers, they become your best promoters. They can't help but share their amazing experiences with others.

Now, the question is: How do you identify and build on this wow factor? 

It's all about making a shift in your approach. Instead of seeing every transaction as a mere transaction, start seeing them as opportunities to create memorable moments.

Think about what you can do to genuinely surprise and delight your customers. It could be a personalized thank-you note, a small unexpected gift, or an exceptional level of service that goes beyond their expectations.

The key is to do something for them that makes them say, "Wow!"

That’s how you’ll leave a lasting, positive impression on them.