This is something that many business owners experience.

And it happens often because they fail to identify what their business can offer the new leads.

What do I mean?

When they enter into a strategic alliance…

They just focus on what value they can offer their partner…

And they failed to think about what their clients will find appealing about their business.

So I want you to think about that before getting into a strategic alliance.

Make sure that you offer something that appeals to your new leads.

It’s not enough that you just say you’re awesome at what you do…

Or that you’re the best in the industry. 

You must offer something specific that you know those new leads will like.

Now, to identify what you can offer…

Talk to your potential partner and ask about their clients.

What are their pain points?

What services or products do you offer that can help them?

What is the one thing you can offer that their clients will consider valuable?

Simply put, identify your value proposition.

Maybe you can offer something for free that your new leads will find valuable.

An ebook…

A free webinar… 

Or even just access to your community of like-minded people.

Ideally, it should be something that won’t cost you.

…But it will highlight your unique selling proposition.

Do you think you can do that?