Putting Profit First This Financial Year
If you're sick and tired of waiting for the "leftovers" in your business, only to find there aren't any, this could be the event that changes your world.
Profit Is Whatever Survives — Unless You Decide Otherwise
Most owners run the equation they were taught: Sales − Expenses = Profit. Profit is whatever survives.
Right now, in an economy where supply costs are climbing, wages are climbing, and owners are too nervous to raise their prices, what usually survives is the owner squeezing themselves.
We've Got a Specialist on Each One
Choose the number you want to take home, and the equation becomes Revenue − Profit = Expenses. Now you're building a business towards something, instead of hoping there's something left at the end of it.
Make Profit Cash
Money comes in, profit comes out first, into an account where it can't be spent. Start at 1% — build from there.
Sell to the Top End
"We work with everybody" is one of the most expensive answers in business. Attract and qualify the right clients.
Build the System
Every missing system drags the owner back into operations. A self-managing team keeps the business profitable.
A word on AI.
It isn't going to replace anyone. It's going to make sharp operators sharper and leave everyone else behind. But most owners we meet have lifted their productivity without making an extra cent — they just do more stuff. Productivity that never shows up as profit isn't a strategy.
What You'll Walk Away With
- → A system to pay yourself profit first — starting at just 1%
- → A framework for attracting and qualifying the clients worth having
- → How to build a self-managing team that protects your profit, not just your time
- → Why more productivity doesn't automatically mean more profit — and what to do instead
This Is For You If…
- You're the one who gets paid last, if there's anything left at all
- You say yes to almost every client because you're not sure where the next one is coming from
- You're too nervous to raise your prices, even as costs keep climbing
- You're still doing work in the business that someone else should be doing
- You've gotten more done this year, but it hasn't shown up in your bank account
Three Specialists. One Flipped Equation.
Marisa Punshon
Discover the two equations quietly running your business — and how flipping both puts profit and worth first, instead of last.
Ashleigh Alsadie
A clear framework for defining your ideal client, prospecting effectively, and converting conversations into qualified sales.
David Guest
How to find, keep and install a self-managing team on the same side as the owner — so profit stops depending on you.
Marisa Punshon is a Money Coach with 16+ years of experience, working with business owners worldwide to help them build financial confidence and real wealth. She believes you start a business to create a lifestyle, not to work harder than ever. As creator of the Worth & Wealth Way program, Marisa teaches business owners to flip the equations that hold them back, putting profit first instead of last, and worth first instead of something earned through wealth. Her mission is to help people build a business that funds their life, not one that consumes it.
Ashleigh Alsadie is an accomplished speaker and entrepreneur who runs two successful sales-focused businesses in Australia. She is the founder of The PromoDonna, a lead generation firm that creates high quality B2B sales leads and meetings through cold calling for hundreds of companies throughout Australia. Ashleigh also runs AshleighAlsadie.com, providing training and coaching to help people grow their business and sell themselves and their brand successfully.
David Guest is the founder of Outcomes Business Group and has spent 25 years helping founder-led businesses scale without burning out the owner. A self-confessed petrol-head, he treats a business like an engine — tuning systems, team and delivery so it runs without him — and today helps owners build self-managing teams that turn growth into real profit rather than more work.