The Business You've Already Paid For
If you've been told the only way forward is more leads, more staff and more marketing spend — and none of it is getting cheaper — this could be the event that changes how you look at the next twelve months.
Meet the Presenters
Two minutes on what each of the three levers actually means for your business.
You Don't Have a Growth Problem. You Have a Yield Problem.
Most established businesses don't need more. Every business that's been going a few years is sitting on three things it has already paid for and is barely drawing on.
A customer list full of people who bought once and quietly went away. A team being paid for capacity that was worked out before AI existed. And years of accumulated effort that doesn't show up in what the business is actually worth.
Already on Your Books
Stop buying growth. Start activating what you've already paid for.
The Customers You Already Have — On Repeat
Most businesses pour their marketing budget into chasing strangers while the people who have already bought from them sit untouched in a database.
What the Business Is Actually Worth
Your valuation is a direct measure of how well the business runs without you. Almost no owner knows their number.
The People You Already Pay
Payroll is usually the largest line in the business, and most owners are getting a fraction of what they pay for.
Together, these three are a single shift.
From buying growth to activating what's already on the books. It isn't cost-cutting and it isn't about working harder. It's about drawing properly on things you've already paid for and have been quietly wasting.
You Won't Just Hear About It
Each of our three experts will put a simple calculator on the screen and work it through with the room. Not a link to try later — the maths, live, on your business.
Opportunity Score
= revenue sitting untouched
Valuation Ready Reckoner
adjusted for owner dependency
Cost of Not Delegating
= what your time is costing you
What You'll Walk Away With
- → What's sitting untouched in your customer database, in dollars
- → What your business is worth today — and what's holding the multiple down
- → What your own time is costing you every week
- → Which of the three levers to pull first in your business
This Is For You If…
- You've been told the only way forward is more leads, more staff and more spend
- You have years of past customers in a database nobody contacts
- You've never had your business formally valued, and couldn't name the number
- Decisions in your business still queue at one desk — usually yours
- Your team is using AI, but output hasn't moved and neither has profit
Three Experts. Three Levers.
Craig Edwards
CRM Automation Specialist. Maker of C.O.R.E. (Customer on Repeat Engine) — getting the customer who already bought once to come back again, and again.
Andrew Schwarz
Valuation, not distress — how well the business runs without you, and what that does to the multiple.
David Guest
Wages are set against pre-AI capacity. Put AI properly into a team and output rises without headcount rising with it.
Craig Edwards is Managing Director of BEAM Automation (Melbourne). After 25+ years in brands, design and marketing — Identity Creative (2005), then BEAM Creative (2015) — he founded BEAM Automation in 2023 to do one job: get established Australian businesses customers on repeat. He's the creator of CORE (Customers on Repeat Engine), CRM and HubSpot certified, and still advises on brand when it matters.
Andrew is the founder of AS Advisory, a boutique corporate advisory practice specialising in corporate restructuring, forensic accounting and business advisory. Andrew is passionate about business and assisting owners achieve their business goals.
David Guest is the founder of Outcomes Business Group and has spent 25 years helping founder-led businesses scale without burning out the owner. A self-confessed petrol-head, he treats a business like an engine — tuning systems, team and delivery so it runs without him — and today helps owners build self-managing teams that turn growth into real profit rather than more work.