Our Senior Coach Nigel Letty has his business, Alchemy Cycle Trader, growing without him there; whilst he works as a business coach, supporting other business owners to reinvigorate their business dream. Nigel was first exposed to business coaching when he owned The Bicycle Superstore. He engaged a coach who held him accountable and challenged his thought processes. With the help of his coach, The Bicycle Superstore grew to 14 franchises before he sold the business.

He now has more time to work on opportunities and strategies for Alchemy Cycle Trader, while coaching other business owners to success.