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Setting Your Compass
Probably the most common problem I have come across in business is that the business owner has lost their way, or is just not clear on what they are building. Getting clear on your objectives, both business and personal is key to your success. And not only once, but at least annually!
The Dream Builder is one of the best tools to stretch your thinking and get the creative juices flowing. Another question to ponder is… What will my business look like when it’s finished? Stealing from Stephen Covey’s brilliant book “The 7 Habits of Highly Effective People” you need to begin with the end in mind…
Now that you have an idea of what you actually want to build or are aspiring to, both personally and in business, we can turn to Time Management. Using the Pareto Principle (80:20) rule, focus on the 20% of activities that will give you 80% of the results… The Skills/Fun matrix is one of the best tools I have seen for assessing the best use of your time.
The Numbers Don’t Lie
Now, before you glaze over, your business numbers are your score card. And if you’re playing to win, they are your mirror, and your guide to reality. Remember… The numbers don’t lie. So creating a dashboard for reporting your critical numbers will keep you on track and focussed on reality. Key Performance Indicators (KPI’s) are an easy and quick way of keeping your finger on the pulse of your business.
Marketing your business and generating high quality leads is so important to growth and good profitability. Before you spend any money on marketing, there are 2 questions you need to answer.
- Why should I buy from you and not your competitor?
- What are the biggest fears your prospects have about using a service like your?
By getting clarity on these 2 questions, your marketing will have a laser sharp focus and cut through. Start by getting our “Defining your USP and Guarantee” guide here.
Build Your Team
Building your team is the greatest point of leverage in business. But, how do you find and keep good people? In business you get the people you deserve, so creating an attraction system means good candidates will find you rather than you having to find them. Getting clarity on the roles and responsibilities in your future business is the starting point. Download this functional organisation chart template and start building your dream team.