ATTENTION: BUSineSS OWNERS
Pipeline in Practice:
Real Strategies,
Real Results
Thursday, 14th August 2025
8:30am-10:30am AEST
Here's a preview of what we'll be covering...
Tired of webinars where the advice is all sizzle, no sausage?
This isn’t one of those. This is the pipeline equivalent of a cooking show — but instead of soufflés, we’re serving real strategies cooked live on real businesses. No hypotheticals. No “guru-speak.” Just results you can taste.
Meet the Four-Course Sales Feast:
Ashleigh Alsadie – Cold calling wizard. Turns “I hate the phone” into “Whoa, I booked 3 meetings before coffee.”
Kate Bradshaw – Website whisperer. Watch her renovate 3 dusty old websites into lead-generating powerhouses. Yes, with screenshots. Yes, it’s that satisfying.
Ben Lai – Sales coach and conversion therapist. He'll teach you how to close without sounding like a hostage negotiator.
Craig Edwards – CRM tamer. Turning your spreadsheet soup into an automated sales machine that actually tells you when to follow up (without needing a crystal ball).
Hosted by David Guest, your guide through the sales wilderness and professional bulldozer of business BS.
What You’ll Get (Besides Laughing at
How Bad Your Old Pipeline Was):
Real businesses, real upgrades, real fast
Tactical scripts, templates, and examples you’ll want to shamelessly copy
Tactical scripts, templates, and examples you’ll want to shamelessly copy
A full walk-through of pipeline: from first call to final close, with all the duct tape removed
⏱ 2 hours.
👀 4 pros.
💡 Countless lightbulb moments.
🚀 And a pipeline that might finally work harder than you do.
Come for the laughs. Stay for the conversions. Leave with a plan.
Meet the Presenters
Ashleigh Alsadie
The PromoDonna
In this session, Ashleigh will share real-life examples of how she worked with several event attendees to fine-tune their cold calling scripts, turning apprehension into action and delivering tangible results. Discover the secrets behind her success and learn how to apply these strategies to your own campaigns.
Cold Calling Mastery:
From Fear to Results
Ben Lai
Sales Ethos
Most sales are lost—not because the product is wrong, but because the conversation is. If you’re relying on intuition instead of a system, you're leaving money on the table. In this session, Ben will break down his conversion method, live — showing how 3 real businesses improved their close rates with practical, ethical sales strategies anyone can apply.
Live Sales Fixes: How I Helped 3 Businesses Close More Deals
Craig Edwards
BEAM Automation
In a post-Covid world, teams are smaller but customer needs have grown. You can't be everywhere at once. But with tools like AI and automation, we can engage, attract, and nurture both new and existing customers in many ways. Plus, it's much cheaper than hiring one top salesperson. These tools allow us to connect with prospects and customers more often and more widely.
CRM Makeovers That Work:
How I Fixed Broken Pipelines
Kate Bradshaw
Webtoday
In today’s competitive market, effective design plays a pivotal role in guiding potential customers through the sales pipeline. This lecture will explore how key design elements—Tying-In, Trust, Tone, and Typography—work together to create a cohesive user experience that not only attracts but also converts.
3 Website Makeovers That Turned Clicks Into Clients
Ready to thRIVE THIS 2025?
Join us in our Livestream!
If you run a business and haven’t created a bulletproof pipeline, this workshop will change the way you attract high value clients.
Thursday, 14th August 2025
@ 8:30am-10:30am AEST
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