Creating a profitable marketing funnel is the key to growth. The question of how much should I invest in marketing is usually answered with... the least amount possible or x% of revenue.

Reality is that if you know your Allowable Acquisition Cost, you can make your marketing the best investment ever, with predictable and almost obscene ROI!

Imagine having an unlimited marketing budget. Well... by turning your marketing budget from expense to investment, you can have the confidence to build your marketing system and dramatically grow your business.