The more you learn, the more you earn…

When David Guest was 20, he read his first business book, “Think & Grow Rich” by Napoleon Hill. Since then, he has read hundreds upon hundred of business, psychology, wealth creation and sales and marketing books. Here are just a few of his favourites…

Mindset

  1. Think and Grow Rich – Napoleon Hill
  2. What Got You Here Won’t Get You There – Marshall Goldsmith
  3. The Dip – Seth Goden
  4. The Magic Of Thinking Big – David Schwartz
  5. The Greatest Secret In The World – Og Mandino
  6. The Answer – John Assaraf
  7. Unlimited Power – Tony Robbins
  8. Awaken The Giant Within – Tony Robbins
  9. Secrets Of A Millionaire Mind – T. Harv Eker
  10. Emotional Intelligence – Daniel Goleman
  11. The Secret – Rhonda Byrne
  12. Oh, The Places You’ll Go – Dr Seuss
  13. Pscho-Cybernetics – Maxwell Maltz
  14. Life in Half a Second – Michael Michalewicz
  15. Useful Beliefs – Chris Helder
  16. Who moved my cheese – Spencer Johnson
  17. Seasons of Life – Jim Rohn
  18. The obstacle is the way – Ryan Holiday
  19. The Dip – Seth Godin

Marketing

  1. The Referral Engine – John Jantsch
  2. The Purple Cow – Seth Godin
  3. My Life in Advertising/Scientific Advertising – Claude C. Hopkins
  4. Tested Advertising Methods – John Caples
  5. Dan Kennedy Marketing Plan/ Sales Letter
  6. Duct Tape Marketing – John Jantsch
  7. Made to Stick – Chip Heath
  8. Instant Cashflow – Bradley Sugars
  9. Instant Advertising – Bradley Sugars
  10. Oversubscribed – Daniel Priestly
  11. The 22 Immutable Laws of Marketing – Al Ries & Jack Trout

Sales

  1. Selling The Invisible – Harry Beckwith
  2. The Sales Bible – Jeffrey Gitomer
  3. The Great Sales Book – Jack Collis
  4. The Greatest Salesman in the World – Og Mandino
  5. Spin Selling – Neil Rackham
  6. To Sell is Human – Dan Pink
  7. Pitch Anything – Oren Klaff
  8. How I Raised Myself from Failure to Success in Selling – Frank Bettger
  9. The 80/20 of Sales and Marketing – Perry Marshall
  10. Sell or be Sold – Grant Cardone

Communication

  1. How To Win Friends & Influence People – Dale Carnegie
  2. Change your questions, change your life – Marilee Adams
  3. The Psychology of Influence – Robert Cialdini

Management

  1. Instant Team Building – Bradley Sugars
  2. Who – Geoff Smart & Randy Street
  3. The E-Myth Revisited – Michael Gerber
  4. The ABC of Creating A Winning Team – Blair Singer
  5. The One Minute Manager Meets The Monkey – Ken Blanchard
  6. One minute manager – Ken Blanchard
  7. The One Minute Manager Builds Performance Teams – Ken Blanchard
  8. The Four Disciplines of Execution – Sean Covey
  9. The Five Dysfunctions of a Team – Patrick Lencioni
  10. Scaling Up – Verne Harnish

Time Management

  1. Eat that frog – Brian Tracey
  2. Life in Half a Second – Matthew Michalewicz
  3. 7 Habits of Highly Effective People – Steven Covey
  4. First Things First – Steven Covey
  5. The Four Hour Work Week – Tim Ferris

Leadership

  1. The Alchemist – Paulo Cohelo
  2. The Great Game of Business – Jack Stack
  3. The Lean Startup – Eric Ries
  4. The Monk Who Sold His Ferrari – Sharma Robin
  5. Good to Great – Jim Collins
  6. The Four Obsessions of a Leader – Patrick Lencioni
  7. Linchpin – Seth Goden
  8. Starting with Why – Simon Sinek
  9. Delivering Happiness – Tony Hsieh
  10. 21 Irrefutable Laws of Leadership – John Maxwell

Customer Service

  1. The Absolutely Critical Non-Essentials – Paddi Lund
  2. Instant Referrals – Brad Sugars
  3. Delivering Happiness – Tony Hsieh
  4. The Go Giver – Bob Burg & John Mann
  5. The Referral Engine – John Jantsch
  6. The Ultimate Sales Machine – Chet Holmes

Finance

  1. The Richest Man in Babylon – George S. Classon
  2. Rich Dad Poor Dad – Robert Kiyosaki
  3. Wink and Grow Rich – Roger Hamilton

Other

  1. Critical Path – Buckminster Fuller
  2. The Holographic Universe – Michael Talbot
  3. The Personal MBA – Josh Kaufman
  4. Predictably Irrational – Dan Ariely