In business, productivity is important because it allows the business to be more cost effective. The more output a business has for a specific cause, the cheaper it is to produce the product. This in turn allows the business to have a higher profit.
The same is true of your own productivity.
The higher your own productivity, the more output you can create in any period of time and that means you have more time to focus on the tasks and activities that really drive your business forward.
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