Lesson of the week… We have been talking a lot this week about social media and how it changes the way people refer.

With that in mind, What does Uber and Airbnb have in common? They are both companies whose success has sky rocketed, But how can this be so? Uber is a taxi company that owns no taxis. Airbnb is a hotel booking site that has no rooms.

Social media has revolutionised the way people look online, look at your business and look for opportunity. So the big question you need to ask is: How can you use Uber and Airbnb’s model to change the way your business operates and build your social network?